Strong, Smart, and in Control: Female Athletes Who Own Fitness Apps

In the age of digital fitness, more women athletes are stepping off the field and onto our phones—launching their own fitness apps to empower others to train, move, and live with purpose. These apps go beyond basic workouts; they’re extensions of the athletes’ personal brands, values, and expertise. From Olympic gold medalists to professional ballers, these women are redefining fitness on their own terms and proving that their influence extends far beyond game day.

Here are some powerhouse female athletes who have turned their passion for health and movement into tech-driven businesses:

1. Allyson Felix – VOICEINSPORT (Mentor)

Mentorship Meets Performance

As an elite sprinter, Allyson Felix knows what it takes to win. Through VOICEINSPORT, she mentors young women athletes on the mental, physical, and emotional aspects of sport.

Why It Matters: VOICEINSPORT isn’t just a fitness app—it’s a movement for girls in sport, built with mentorship at its core.

2. Kayla Itsines – Sweat (Co-Founder)

Fitness Built by Women, for Women

Though not a traditional pro athlete, Kayla’s training style and impact are undeniably elite. Sweat is one of the most successful female-led fitness apps in the world, offering programs from beginner to advanced.

Why It Matters: Sweat created a global fitness community rooted in female empowerment and realistic results.

3. Maria Sharapova – Tonal (Investor & Advisor)

Smarter Training at Home

Maria Sharapova joined Tonal to support the evolution of intelligent fitness. Tonal’s tech-forward approach aligns with Sharapova’s disciplined and data-driven athletic background.

Why It Matters: She’s showing how athletes can innovate at the intersection of AI and human performance.

4. Tia-Clair Toomey – Train with Tia App

Train Like the Fittest on Earth

As a CrossFit icon, Tia created an app that delivers hardcore strength, Olympic lifting, and conditioning programs designed by her actual coaching team.

Why It Matters: It’s not just about looking fit—it’s about building functional, sustainable strength.

More Than Fitness: It’s About Ownership and Empowerment

These women aren’t just faces on a logo—they’re decision-makers, creators, and advocates. By owning or shaping these platforms, they’re taking control of their narratives, diversifying income streams, and building communities around strength, self-care, and confidence.

In a world where fitness has often been defined by unrealistic ideals or one-size-fits-all plans, female athletes are using their platforms to deliver something different: authenticity, science-backed training, and support for every body.